typography · book design · illustration


MA Final project site

~ Exploring cross-signification, shifting meaning & punctuational appropriation in a digital age.


This project uses the tilde (~) to discuss diverse historical, linguistic and social themes. Not having as fixed a meaning as, for instance, the question mark, frees ~ up to be used in many ways – be that in mathematics, programming or joking around on twitter. The process begins by considering how graphic marks come to carry meaning, and whether or not their shape influences how we attribute meaning to them. It goes on to explore several of the more widely-used or important historical meanings of the tilde (abbreviation, approximation, destruction, elongation, sarcasm/irony), connecting associated themes to discuss wider contemporary communication behaviours.



All design content © Louise Evans 2020